Hey everyone, Umer here!
Setting up a business is never easy. Josh Dueck’s story proves that you can start with zero business knowledge and still build something real, as long as you commit, stay persistent, and keep improving the basics.
From dropping out of university at 20 to running a seven-figure outbound consulting business with a team of six in just three years, Josh is a living example of what happens when you stop making excuses and start stacking reps.
Our conversation on The Path We Choose was packed with insights, Here’s what I learned:
Commit to the long game
Josh said it clearly: “If you stick to one plan, if you stick to one thing and you do enough volume of that thing for a long enough period of time, it becomes unreasonable that you do not succeed.” Pick one business model that already works and commit for the next 12 months. No jumping. No shiny object syndrome. Just execution and iteration.
Stop pretending you need to be special
Josh broke this mindset down in a way I loved: “These are just normal humans that just decided to commit to something for a very long time.” Write down one person in your industry who has the result you want. Then list the weekly actions they repeat. Copy the actions, not the aesthetics.
Do the work even when it looks like nothing is happening
This part was real. Josh said: “For the first 9 months of running the business… I made like 2K.” Consistency will always prove to be valuable. We need to understand that business takes time and effort.
Build a service around the one skill you can actually deliver
Josh admitted he started selling something he didn’t even know how to deliver: “I was selling this service that I don’t know anything about… so I didn’t make any sales.” Then he made the pivot: “I have this one skill that I know how to do… so let’s make this the service.”
Get better at sales through reps, not theory
Josh was brutally honest: “It took me like 50 sales calls to close my first deal.” Set a target of 30 sales calls before you judge yourself. Your job early on is reps, feedback, and improvement.
Price for learning first, profit later
Josh said: “I wouldn’t recommend making it difficult for yourself to get a client.” If you’re new, price low enough that people say yes quickly. Your goal is results, proof, and confidence. Then increase pricing as you deliver.
This conversation with Josh reinforced a simple truth: results come from commitment, volume, and refusing to play the victim. If this resonated with you, the full episode goes much deeper into outbound, building offers, and how to stay consistent long enough to win.
If you want to hear the full conversation, watch the full podcast here:
Watch Full Episode
Thanks for tuning in. I hope this episode encourages you to live authentically and embrace your own path with resilience.
Best,
Umer Farooque
